Hoyong Lee
hoyong@gmail.com | linkedin.com/in/hoyonglee
SUMMARY
- 25+ year experience in UI/UX, design and development of digital products
- Experience with delivering 0-1 products from concept stages to launch
- Experience working on large scale, complex, ambiguous projects across multiple teams
- Experience in commercial launch of a variety of digital platforms, web & mobile applications
- Experience in a variety of vertical sectors including: mobile commerce, ecommerce, fintech, money market trading, cryptocurrency trading, mobile payment wallet, biometric, network management
- Have both creative artistic sense and technical knowledge of digital product design/development
- Excellent communication skills to lead teams and incorporate various issues among stakeholdersLove to challenge to come up with successful outputs
Specialties: User Interface, User Experience, Human-Computer Interaction, Design System, Atomic Design Methodology, Wireframe, Wireflow, Informational Architecture, Digital Product Design, Computational Design, Digital Fabrication, Interaction Design, Heuristic Analysis, User-centered Design, Usability Testing, Graphic Design, Mobile Application, iOS, Android, Web-based Application, Responsive Web, Material Design, Mobile Commerce, Branding, CI, BI, Multimedia, GUI, Interactive Design
EXPERIENCE
Chief of Digital Product (SVP) at PT Smartfren Telecom Tbk
January 2020 - present
- Lead digital product team to design, implement and launch digital products of Smartfren Telecom
- Intuitive and user-friendly mobile apps, web-based platform, and self-care kiosks
- Built a well-organized design system based on Atomic Design methodology
- Telco Mobile/Web Applications, SME Commerce Platform & GenAI Customer Care Chatbot (mySF)
- User engagement, retention & campaign platform (1Engage)
- Mobile recruitment platform powered by AI-ready core engine (KUPU)
Adjunct Professor at Monmouth University
January 2019 - 2021
- Computer Science and Software Engineering Department
- Human-Computer Interaction for User Experience Design
UX and Design Lead (VP) at GLMX
July 2017 - January 2020
- Lead UX to accomplish an intuitive and easy-to-use money market trading system
- UI/UX design for state-of-art Angular4/5 based SPA
- Repo trading system screen layout design and style guide
- Award-winning 4 consecutive years (2020-23): Top Security Finance Trading Platform in both US and EMEA – Best User Interface
Head of UX/UI at Chloe + Isabel, Inc.
June 2016 - June 2017
- Lead UI/UX for mobile-friendly eCommerce platform
- Design and develop an intuitive and easy-of-use eCommerce platform
- Style guide, wireframe, mock-up, screen design, icon design, typography
- Built a well-organized design system based on Atomic Design methodology
Director of Creative Lab at Mozido, Inc. (formerly Corfire)
January 2016 - June 2016 (Mozido acquired majority ownership in Corfire)
- Lead Creative Lab to accomplish state-of-art UI/UX & screen design for wallet applications and enterprise mobile commerce platforms
- Commercialized projects: Dairy Queen mobile wallet app, Shell UK mobile wallet app
- Key projects: Mobile wallet & commerce platform for Dairy Queen, Baskin Robbins, Coca-cola, DC Bank Canada
Chief of Creative Lab at SK C&C USA (dba Corfire)
April 2012 - Dec 2015
- Lead Creative Lab to accomplish state-of-art UI/UX & screen design for a variety of mobile wallet applications and enterprise mobile commerce platform
- Intuitive and easy-to-understand wireframe, creative screen design and interaction/transition effects, optimized asset production, pixel -perfect design documents, and snippets for development team
- Commercialized projects: Dairy Queen mobile wallet app, Dunkin’ Donuts mobile wallet app, McMobile Germany mobile wallet app, E-Plus BASE mobile wallet app, AT&T mobile commerce platform, Deutsche Telekom mobile commerce platform
- Key projects: Mobile wallet & commerce platform for E-Plus (Germany), Deutsche Telekom (Germany), AT&T, Dunkin’, Dairy Queen, Disney
Chief of Creative Group at Iris ID Systems, Inc. (formerly LG IRIS)
December 2009 - April 2012 (Iris ID Systems Inc. formed in spin-off of LG Electronics USA Iris Technology Division)
- Lead a variety of creative projects including iris recognition software design & development, iris recognition camera product design, corporate identity, website design, marketing, advertising
- CI & Logo design: IrisID logo, corporate identity design
- Product design: iCAM TD100, iCAM H100
- UX/UI: iData EAC, iData SDK, iData CMA, INSiDE, IrisAccelerator
Director of Design & Marketing Group at LG Electronics USA, Inc., Iris Technology Division (LG IRIS)
April 2004 - December 2009
- Lead a variety of creative design projects including iris recognition software UX/UI, iris recognition camera product design, corporate identity, website design, marketing, advertising
- UX/UI: iData EAC, iData SDK, iData CMA, INSiDE, IrisAccelerator
Visiting Professor at Pratt Institute
September 1999 - August 2000
- Computer Graphics & Interactive Media Department
- Interactive Media Workshop (Director, Lingo, Web Art)
Member of Technical Staff at Lucent Technologies, Inc.
June 1998 - May 2003
- GUI design & development for various web & Java-based applications including Network Management System (NMS/EMS)
- Multimedia design, programming and development including a variety of mockups and prototype applications
- Website design: lucent.com
Research Engineer at LG Electronics Multimedia Lab, Seoul, Korea
May 1989 - September 1993
- Signal processing (audio/video), microprocessor control, circuit design
- Key projects: Hi-8 camcorder, Laser Disc Player
Research Engineer at National Astronomy & Space Engineering Lab, Daeduk, Korea
Mar 1988 - April 1989
- Research topic: spacecraft engine control
KEY PROJECTS
Telco Mobile/Web Applications &SME Commerce Platform - mySF
Smartfren Telecom (Sinar Mas Group), August 2023 - current
- UI/UX,wireframe/wireflow, design,development, QA
- Design system based on Atomic Design methodology
- Purchasetelecom package, Top Up, Rewards, Voucher, Customer Care
- Lightmode mobile app version for low-spec devices
- GenAICustomer Care Chatbot (in-progress)
User Engagement/Retention & Campaign Platform - 1Engage
Smartfren Telecom (Sinar Mas Group), April 2022 - July 2023
- Business concept, branding, UI/UX, wireframe/wireflow, design
- Design system based on Atomic Design methodology
- Web-based user engagement and retention platform for large enterprises and SMEs
- Delivery of campaign messages and OTP codes via omnichannel (mainly WhatsApp and SMS)
- Commercial launch in 2022, Indonesia
- Big data analysis and Generative AI to support target user segmentation with geo-fence (in-progress)
- Easy-to-use interface using 1EngageGPT for SMEs (+35 million in Indonesia) (in-progress)
Mobile Recruitment Platform - KUPU
Dalligent Solutions (Sinar Mas Group subsidiary), January 2020 - current
- Business concept, branding, UI/UX, wireframe/wireflow, design
- Design system based on Atomic Design methodology
- Skill-based recruitment platform that provides a comprehensive mobile solution for business owners & HR professionals to find the right staff accurately
- Match job providers and seekers with the right opportunities and suite of services powered by AI-ready core engine
- Commercial launch in 2021, Indonesia
GLMX Money Market Trading Platform
March 2018 - 2019
- UI/UX, design system, snippet code library, wireframe/wireflow, mockup, style guide, page layout design
- Branding/BI and marking material design and production
- Web-based money market repo trading platform
- Customers are the world's largest financial institutions including BlackRock, JP Morgan Chase, Citibank, Bank of America, BNP Paribas, Merrill Lynch, Deutsche Bank, Goldman Sachs etc
- Commercial launch in 2018, USA and UK
- Award-winning 4 consecutive years (2020-23): Top Security Finance Trading Platform in both US and EMEA – Best User Interface
SpareMin Mobile App
December 2016
- Social communication including chat, phone call, share and more
- For both iOS and Android
- Lead UX/UI/design, commercial launch
Bakkt Cryptocurrency Trading Mobile/Web Applications
August 2019
- UI/UX, product design (phase 1)
- Cryptocurrency trading mobile/web application
- Working closely with development, product management team, and Bakkt business group
- Commercial launch in 2020
Dairy Queen Mobile Wallet App
March 2016
- Product design, UI/UX, development, QA, marketing, product management
- Non-NFC mobile payment and reward app
- Commercial launch in 2016, USA (both iOS and Android mobile apps)
Deutsche Telekom Mobile Commerce Platform
January 2015
- Product design, UI/UX, development, QA, marketing, product management
- Web-based mobile commerce platform with white label mobile app
- Working closely with Deutsche Telekom business group
- Medium/small size business owners get onboard this platform to be able to promote their business using the web portal and white label mobile apps (e.g., coupon, loyalty, membership, email, social media, messaging)
- Commercial launch in 2015, Germany
AT&T Detect & Connect Solutions Mobile Commerce Platform
August 2014
- Product design, UI/UX, development, QA, marketing, product management
- Web-based mobile commerce platform with white label mobile app
- Medium/small size business owners get onboard this platform to be able to promote their business using the web portal and white label mobile apps (e.g., coupon, loyalty, membership, email, social media, messaging)
- Commercial launch in 2014, USA
E-Plus BASE Mobile Wallet App (Germany)
July 2014
- Product design, UI/UX, development, QA, marketing, product management
- Mobile payment app
- E-Plus is the 2nd largest mobile network operator in Germany
- Payment (NFC-based tap & go), coupon and membership card (barcode scan) and more useful features are implemented in the enterprise mobile app and platform
- Commercial launch on July 2014, Germany (Android app)
Dunkin' Donuts Mobile Wallet App
April 2012
- Product design, UI/UX, development, QA, marketing, product management
- QR code-based mobile payment wallet
- Commercial launch on August 2012, USA (both iOS and Android mobile apps)
- Award-winning the Silver in the Best Merchant Innovation category at the Innovation Project 2013 awards
EDUCATION
Pratt Institute / MFA, Computer Graphics & Interactive Media
August 1994 to May 1998
Seoul National University / BS, Control & Instrumentation Engineering
March 1984 to February 1988
PATENT / HONORS & AWARDS
- US Patent: [26, 901.P01] WEB-BASED USER INTERFACE FOR PERFORMING PROVISIONING (6/6/2003)
- CYNETart, Dresden, Germany, 2000 - Official Recognition in Interactive Media (Virtual Art Gallery: conceptual approach for a virtual environment)
- Kwangju Biennale, "Scar", New Media, Kwangju, Korea, 2000 - "Dyslexia" with Cheolwoong Sim, Lingo programming
- Gametopia, Gallery Hello Art, Seoul, Korea, 2001 - "Dyslexia II" with Cheolwoong Sim, Lingo programming